New Seller Guide

New Seller Dos and Don'ts, Step by Step

A do/don't pair and a short illustration for every step of the transaction, from posting a request to getting inventory forwarded.

The dos and don'ts below follow the actual sequence of a prep center transaction - not general advice, but what matters at each specific step, with a short illustration of what it looks like when it goes right or wrong.

1

Posting your request

This is where most downstream problems start or get prevented. A structured, specific request is what lets a prep center's response actually be useful.

Do

  • Describe the product, quantity, and carton count as specifically as you can.
  • Include where the shipment is coming from and where it needs to go.
  • List the exact services you need - or use a preset if you're not sure.

Don't

  • Post a vague request and expect providers to ask follow-up questions.
  • Leave origin or destination blank "to keep it flexible."
  • Assume every provider does every service you might need.
Illustration

A seller posts "apparel, 500 units, need labeling" with no origin or destination. Matching can't tell if any provider actually covers them, so the request goes nowhere.

2

Reviewing matches

Matches aren't ranked purely by who's cheapest or closest - they reflect service fit, coverage, and capability. It's worth reading why a match landed where it did.

Do

  • Read the match reasoning, not just the tier label.
  • Give a "Worth a conversation" provider a chance if only one detail is missing.
  • Compare more than price - turnaround and communication matter just as much.

Don't

  • Assume the top-ranked match is automatically the best fit for your product.
  • Dismiss a near-match without finding out if it's a dealbreaker.
  • Send to only one provider if your window is tight.
Illustration

A seller ignores every "Worth a conversation" match and only messages "Strong match" providers - missing a nearby provider who could easily accommodate the one detail they were missing.

3

Choosing a provider

The provider you choose is who you'll be coordinating with for every future shipment, not just this one. Fit matters more than the lowest number on a quote.

Do

  • Ask about current turnaround time before committing, not after.
  • Confirm they've handled your product type before.
  • Get pricing for the full shipment, not just one service line.

Don't

  • Choose based on price alone.
  • Assume a provider's general services list covers your specific product.
  • Skip asking how they handle damaged or missing units.
Illustration

A seller picks the cheapest quote without asking about turnaround, then finds out the provider is backed up two weeks - well past the seller's deadline.

4

Before you ship

Everything you can tell the prep center before the truck leaves is time you save once it arrives. This is the step most easily skipped - and the one that causes the most delay when it is.

Do

  • Send a pre-alert with tracking numbers and expected arrival date.
  • Share SKU-level quantities and label requirements up front.
  • Confirm the shipment format (parcel, carton, pallet, LTL) matches what you told them.

Don't

  • Send inventory with no notice.
  • Assume the prep center already knows your Amazon shipment plan.
  • Wait until the truck is en route to mention special handling needs.
Illustration

A seller ships a supplier order without ever telling the prep center it's coming. It arrives with no advance notice, no SKU mapping, and sits until someone can sort it out.

5

While it's in transit

A shipment in transit isn't "out of your hands" - delays and changes still need to reach the prep center before they reach the dock.

Do

  • Pass along any carrier delay or schedule change as soon as you know it.
  • Confirm the delivery appointment if one is required.
  • Keep tracking information accessible in case the prep center needs it.

Don't

  • Assume the carrier will communicate schedule changes to the prep center for you.
  • Go quiet until the shipment arrives.
  • Ignore a delivery appointment requirement because it "probably doesn't matter."
Illustration

A carrier reschedules delivery by two days, but the seller doesn't tell the prep center - who had already blocked labor and dock time for the original date.

6

Receiving and prep

This is the step you have the least direct control over, which is exactly why fast, clear communication back to the prep center matters most here.

Do

  • Respond quickly if the prep center flags an exception or asks a question.
  • Confirm instructions for damaged or missing units before they come up.
  • Ask for photo documentation if you want visibility into condition.

Don't

  • Let an exception email sit unanswered for days.
  • Assume "no news" means everything is fine.
  • Skip reviewing the prep center's count/condition report if one is provided.
Illustration

A prep center flags 3 damaged units on receipt, emails the seller, and hears nothing back for a week - holding up the entire batch while waiting on instructions.

7

After prep - forwarding and beyond

The transaction doesn't end when prep work is done - inventory still has to reach the right destination, and that depends on information staying in sync on both sides.

Do

  • Confirm your FBA destination before prep work starts, not after.
  • Tell the prep center immediately if your shipment plan changes.
  • Save this provider relationship's process notes for your next shipment.

Don't

  • Finalize your Amazon shipment plan after cartons are already labeled.
  • Assume a shipment plan change won't affect already-completed prep work.
  • Start over from scratch with the same provider next time instead of reusing what worked.
Illustration

A seller's FBA shipment plan changes after prep is already done, so the cartons are labeled for the wrong destination and have to be relabeled before they can ship.

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